The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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technology software - internet / telecommunications / software & apps
Award
Agency
Client
Title
Category
Annual ID
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Craft / Storytelling
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny Category: Innovation & Transformation / Innovation in Out of Home
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Online & Mobile Video / Online-only Video - Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Editing / Single
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Storytelling
Neighbours
Agency: neverland creative / London + Smuggler / London + The Quarry / London + ETC / London
Client: what3words Category: Television & VOD / 31-60 Seconds - Single
Rock Star
Agency: Ogilvy / LA + O Positive + Elements Music + MackCut
Client: Workday Category: Television & VOD / 31-60 Seconds - Single
Naija Odyssey
Agency: Translation + WhatsApp / New York + LEDE / New York + Partizan / Los Angeles
Client: WhatsApp Category: Long Form Video / Single
The Batting Lab
Agency: McCann / New York
Client: SAS Category: Spatial Design / Experiential & Immersive
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google Category: UX / UI / Interface Design
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Integrated Campaign
Parental Control
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom Category: Craft / Art Direction
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Craft / Use of Technology
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client: Meta Category: Video Content / Series
Make the Next Empire
Agency: Squarespace + Man vs. Machine
Client: Squarespace Category: Video Content / Series
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Writing / Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Writing / Single
Verizon Pepsi Halftime Ultra Pass
Agency: R/GA US
Client: Verizon Category: Experiential / Virtual Events
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Creative Effectiveness / Non-Profit / Charity
Non-Fungible Ads
Agency: Meta / New York City + 1stAveMachine
Client: Meta Category: Brand Building / Intra-preneurship
Adobe x Bowie
Agency: Dentsu Creative / Amsterdam + RESN / Amsterdam + Antfood / Amsterdam
Client: Adobe Category: Craft / Use of Technology
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client: Meta Category: Brand-Side / External Agency Collaboration
Duo Invades Roblox
Agency: Duolingo / Pittsburgh + Media.Monks / New York
Client: Duolingo Category: Brand-Side / External Agency Collaboration
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Online-only Films & Video / Over 60 Seconds - Single
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Brand Partnerships
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Brand Partnerships
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Direction / Single
Next Step 22
Agency: Studio Dumbar/DEPT / Rotterdam
Client: Outsystems Category: Typography / Dynamic / In Motion
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Cinematography / Single
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Craft / Art Direction
Big Game Small Ads
Agency: Mailchimp / Atlanta + Mailchimp: Wink Creative / Atlanta
Client: Mailchimp Category: Brand-Side Initiated & Originated Projects
Beyond The Dash - Alien
Agency: DoorDash / San Francisco + Tribeca Studios / New York + m ss ng p eces / Brooklyn + Chromista / Los Angeles
Client: DoorDash Category: Brand-Side Initiated & Originated Projects
This is How We Work Now
Agency: Alto NYC / New York + Walker / Los Angeles + Smuggler / New York
Client: Upwork Category: Original Music / Song
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Experiential & Immersive
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Sound Design
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Experiential / Hybrid Events
Neighbours
Agency: neverland creative / London + Smuggler / London + The Quarry / London + ETC / London
Client: what3words Category: Casting
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Casting
Troy
Agency: CrowdStrike / Irvine + Modus Direct / Sarasota + Framestore / Santa Monica + RadicalMedia / Santa Monica
Client: CrowdStrike Category: Video Content / Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Video Content / Single
Beyond Binary Code
Agency: Colenso BBDO / Auckland + OutLine Aotearoa / Auckland + Spark / Auckland
Client: Spark Category: Utility
Parental Control
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom Category: Newspaper / Series
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Short Form Video / Single
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Storytelling
Annual ID:
OS23_EX034B
Award:
2023 Out of Home Bronze Pencil
Agency:
Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
Skinny
Title:
Phone It In
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH033B
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS23_IN058M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Editing / Single
Annual ID:
OS23_MI078M
Award:
2023 Creative Use of Data Merit Award
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Storytelling
Annual ID:
OS23_CU024M
Award:
2023 Creative Use of Data Merit Award
Agency:
BBH USA + PXP Studios
Client:
Google
Title:
Trending Billboards
Category:
Storytelling
Annual ID:
OS23_CU030M
Award:
2023 Film & Video Merit Award
Agency:
neverland creative / London + Smuggler / London + The Quarry / London + ETC / London
Client:
what3words
Title:
Neighbours
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI055M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / LA + O Positive + Elements Music + MackCut
Client:
Workday
Title:
Rock Star
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI063M
Award:
2023 Branded Entertainment Merit Award
Agency:
Translation + WhatsApp / New York + LEDE / New York + Partizan / Los Angeles
Client:
WhatsApp
Title:
Naija Odyssey
Category:
Long Form Video / Single
Annual ID:
OS23_BE058M
Award:
2023 Design Merit Award
Agency:
McCann / New York
Client:
SAS
Title:
The Batting Lab
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE157M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
UX / UI / Interface Design
Annual ID:
OS23_IC026M
Award:
2023 Integrated Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Integrated Campaign
Annual ID:
OS23_IG035M
Award:
2023 Integrated Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Integrated Campaign
Annual ID:
OS23_IG043M
Award:
2023 Print & Promotional Merit Award
Agency:
VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client:
Vodacom
Title:
Parental Control
Category:
Craft / Art Direction
Annual ID:
OS23_PT057M
Award:
2023 Branded Entertainment Merit Award
Agency:
BBH USA + Google Consumer Apps
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Use of Technology
Annual ID:
OS23_BE104M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client:
Meta
Title:
Invisible Businesses
Category:
Video Content / Series
Annual ID:
OS23_BS026M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Squarespace + Man vs. Machine
Client:
Squarespace
Title:
Make the Next Empire
Category:
Video Content / Series
Annual ID:
OS23_BS027M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Writing / Single
Annual ID:
OS23_MI064M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Writing / Single
Annual ID:
OS23_MI068M
Award:
2023 Branded Entertainment Merit Award
Agency:
R/GA US
Client:
Verizon
Title:
Verizon Pepsi Halftime Ultra Pass
Category:
Experiential / Virtual Events
Annual ID:
OS23_BE079M
Award:
2023 Cultural Driver Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Multicultural Impact
Annual ID:
OS23_CD027M
Award:
2023 Creative Effectiveness Merit Award
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE020M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / New York City + 1stAveMachine
Client:
Meta
Title:
Non-Fungible Ads
Category:
Brand Building / Intra-preneurship
Annual ID:
OS23_BS035M
Award:
2023 Direct Marketing Merit Award
Agency:
Dentsu Creative / Amsterdam + RESN / Amsterdam + Antfood / Amsterdam
Client:
Adobe
Title:
Adobe x Bowie
Category:
Craft / Use of Technology
Annual ID:
OS23_DM122M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client:
Meta
Title:
Invisible Businesses
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS23_BS030M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh + Media.Monks / New York
Client:
Duolingo
Title:
Duo Invades Roblox
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS23_BS031M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
Use of Technology
Annual ID:
OS23_IC038M
Award:
2023 Film & Video Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI105M
Award:
2023 Experiential & Immersive Merit Award
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Brand Partnerships
Annual ID:
OS23_EX078M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Duolingo / Pittsburgh + HBO Max / New York
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Annual ID:
OS23_IN074M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Direction / Single
Annual ID:
OS23_MI051M
Award:
2023 Design Merit Award
Agency:
Studio Dumbar/DEPT / Rotterdam
Client:
Outsystems
Title:
Next Step 22
Category:
Typography / Dynamic / In Motion
Annual ID:
OS23_DE103M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Cinematography / Single
Annual ID:
OS23_MI089M
Award:
2023 Branded Entertainment Merit Award
Agency:
BBH USA + Google Consumer Apps
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Annual ID:
OS23_BE100M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Mailchimp / Atlanta + Mailchimp: Wink Creative / Atlanta
Client:
Mailchimp
Title:
Big Game Small Ads
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS015M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
DoorDash / San Francisco + Tribeca Studios / New York + m ss ng p eces / Brooklyn + Chromista / Los Angeles
Client:
DoorDash
Title:
Beyond The Dash - Alien
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS017M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Original Music / Song
Annual ID:
OS23_MS042M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Alto NYC / New York + Walker / Los Angeles + Smuggler / New York
Client:
Upwork
Title:
This is How We Work Now
Category:
Original Music / Song
Annual ID:
OS23_MS043M
Award:
2023 Creative Use of Data Merit Award
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Experiential & Immersive
Annual ID:
OS23_CU033M
Award:
2023 Music & Sound Craft Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Sound Design
Annual ID:
OS23_MS055M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Barking Owl / Los Angeles
Client:
Meta
Title:
Amani
Category:
Sound Design
Annual ID:
OS23_MS057M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Experiential / Hybrid Events
Annual ID:
OS23_BE080M
Award:
2023 Integrated Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Brand Partnerships
Annual ID:
OS23_IG049M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
neverland creative / London + Smuggler / London + The Quarry / London + ETC / London
Client:
what3words
Title:
Neighbours
Category:
Casting
Annual ID:
OS23_MI111M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Casting
Annual ID:
OS23_MI114M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
CrowdStrike / Irvine + Modus Direct / Sarasota + Framestore / Santa Monica + RadicalMedia / Santa Monica
Client:
CrowdStrike
Title:
Troy
Category:
Video Content / Single
Annual ID:
OS23_BS023M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Video Content / Single
Annual ID:
OS23_BS024M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Colenso BBDO / Auckland + OutLine Aotearoa / Auckland + Spark / Auckland
Client:
Spark
Title:
Beyond Binary Code
Category:
Utility
Annual ID:
OS23_IN041M
Award:
2023 Print & Promotional Merit Award
Agency:
VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client:
Vodacom
Title:
Parental Control
Category:
Newspaper / Series
Annual ID:
OS23_PT029M
Award:
2023 Branded Entertainment Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Short Form Video / Single
Annual ID:
OS23_BE045M